Campaign Event Design
The brief was to create a campaign event for Vision2020, a company that focuses on the importance of eye health. I created an exhibition of optical illusions to promote the importance of general eye health amongst a younger demographic. Eye health is usually not a priority amongst the younger demographic as the effects usually don't become apparent until they are much older. With the imagery of optical illusions, it starts the conversation of 'am I seeing this right?'.
Concept: 'Seeing Double?'
Duration: 2 Days (Shillington Student Brief)
Awards: Adobe Design Awards Semi-Finalist (2018)